CASE STUDIES
Real Projects. Real Results.
Every project we take on starts with a business problem and ends with a measurable outcome. Here is a look at how we have helped just a few of our client’s businesses build brands, launch online, and grow through creative work.
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La Fleur Studio Inc
COMPLETE BRAND IDENTITY
Services: Branding, Graphic Design
Summary: A photography studio needed a brand identity that matched the quality of their work. We designed the complete system from logo to stationery.
La Fleur Studio Inc is a boutique photography studio offering portrait, editorial, and commercial photography services.
The studio had been operating for over a year with a basic logo and no cohesive brand identity. Their business cards, letterhead, and digital presence all looked disconnected. They were competing for commercial clients against studios that looked more established and polished.
We designed a complete brand identity system built around a custom floral logo mark in burnt orange against dark charcoal. The identity included a primary logo, logo mark, business cards (front and back), letterhead on clipboard, branded notebook, branded takeaway cup, rubber stamp, and a brand style guide. Every touchpoint was designed to communicate creativity and professionalism simultaneously.
Logo suite (primary, mark, reversed) in all formats. Business card design (print-ready). Letterhead design (print-ready). Branded notebook cover. Branded cup design. Rubber stamp design. Brand style guide (PDF).
The studio reported that new commercial clients commented on the professionalism of their brand before even seeing their photography work. The cohesive identity gave them confidence in client meetings and a visual system they could maintain consistently across every touchpoint.
MU Cafe
Brand Identity & Packaging
Services: Branding, Graphic Design, Desktop Publishing, Packaging
Summary: A new cafe needed everything from a logo to coffee bag packaging to menu design. We built the entire visual identity and packaging system.
MU Cafe is an independent coffee shop preparing to open its first location.
The owners had a name and a lease but nothing visual. No logo, no menu design, no packaging, no signage direction. They needed to look like an established, design-forward cafe from opening day, not a new business figuring things out.
We designed a bold, modern brand built around a custom “mu” monogram in black and white. The identity was applied across every customer touchpoint: takeaway cups (two sizes), coffee bean packaging, paper bags, mugs, napkins, business cards, and a menu on a wooden clipboard. The monochrome palette keeps production costs low while maintaining a premium, contemporary feel.
Logo and monogram in all formats. Takeaway cup design (two sizes). Coffee bag packaging design. Paper bag design. Mug design. Napkin design. Menu layout on clipboard. Business card design. Brand style guide.
The cafe opened with a complete, consistent visual identity across every touchpoint. Customers photographed and shared the branded cups and packaging on social media organically. The owners did not spend a single rand on social media advertising in their first month because the brand did the work for them.
Artisan Candle Brand
PRODUCT PHOTOGRAPHY
Services: Photography
Summary: A home fragrance brand needed product photography for their holiday collection launch. We styled and shot the full range.
A small-batch scented candle brand producing handmade candles in seasonal collections.
The brand had been selling through markets and word of mouth using phone photos. They were preparing to launch online and needed product photography that matched the premium, handcrafted positioning of their candles. Phone photos were not going to cut it for an e-commerce store and social media.
We shot two styled setups for their holiday collection. The first was a dark, moody studio shot showcasing the “Peace” and “Joy” candles with cinnamon sticks and velvet ribbon, emphasising the festive gift positioning. The second was a bright flatlay on red with the “Love” candle surrounded by seasonal props (walnuts, twine, gift tags, cinnamon bundles), designed for social media and campaign use.
20+ edited product images in high-resolution and web-optimised formats. Images delivered in both square (1:1) for social media and landscape for the website. Full commercial usage rights.
The brand launched their online store with professional imagery that positioned them alongside established home fragrance brands. The social media campaign using the flatlay images generated their highest engagement to date, and the studio shots became the hero images on their product pages.
Vorvo Wellness
BRAND IDENTITY
Services: Branding, Graphic Design
Summary: A wellness brand needed an identity that communicated trust, warmth, and quality. We built the full brand system in gold and navy.
Vorvo is a wellness brand with the tagline “Better Life,” offering health and lifestyle products.
The brand needed a visual identity that immediately communicated trust and quality in the wellness space, where consumer scepticism is high and first impressions are everything. The identity had to feel premium without being cold, and warm without being unserious.
We designed a brand identity built around a gold and navy colour scheme with an abstract human figure logo that conveys movement, vitality, and aspiration. The identity was applied across a spiral notebook, journal/folder, business cards (front and back), letterhead, and branded pencils. The gold foil on dark navy creates a premium tactile experience that feels high-end in person.
Logo suite (primary, icon, reversed) in all formats. Business card design (print-ready). Letterhead design (print-ready). Branded notebook cover. Branded journal/folder cover. Brand style guide (PDF).
The brand launched with a visual identity that retailers and distributors responded to immediately. The premium look of the stationery and packaging helped secure shelf space in health stores where visual presentation directly influenced buyer decisions.
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