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OUR PACKAGES

The Marketing Playbook

From R15,000

A complete marketing strategy built around your business. Research, positioning, channel strategy, and an actionable plan with timelines and KPIs. The plan before the spend.

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WHAT’S INCLUDED

Everything You Get With This Package

  • Market Research and Industry Analysis

    We research your industry landscape, market trends, audience behaviour, and growth opportunities. You receive a clear picture of the market you are operating in, backed by data rather than assumptions.

  • Competitor Audit (5-8 Competitors)

    We analyse 5-8 of your direct and indirect competitors across their branding, website, social media, content, pricing, and positioning. You will see exactly where they are strong, where they are weak, and where your opportunities sit.

  • Target Audience Profiling (2-3 Personas)

    We build 2-3 detailed ideal customer personas covering demographics, pain points, buying behaviour, decision triggers, and where they spend time online. Your marketing speaks to real people, not a vague idea of who your customer might be.

  • Brand Positioning and Messaging Framework

    We define how your business should be positioned in the market relative to competitors, and build a messaging framework covering your value proposition, key messages, and tone of voice. The foundation for every piece of marketing you create.

  • Channel Strategy

    We recommend which marketing channels to invest in and why, based on where your audience is and what your budget allows. Digital, social, content, email, partnerships, events, or a combination. Every recommendation has a reason behind it.

  • Content Strategy Outline

    A high-level content plan covering what types of content to create, which topics to focus on, and how content supports your positioning and lead generation. The roadmap for blogs, social media, email, and any other content your business produces.

  • Phased Go-to-Market Plan

    A step-by-step action plan with specific tasks, timelines, owners, and KPIs. Not a vague list of suggestions. A plan you can hand to your team and say "execute this." Phased so you can start immediately and build over time.

  • Budget Allocation Recommendations

    Guidance on how to allocate your marketing budget across channels and activities. We tell you where your money will generate the most return based on the research, so you do not waste spend on channels that will not deliver.

  • Strategy Document and Walkthrough Session

    Everything is delivered as a comprehensive PDF document. We then schedule a 60-minute walkthrough session where we take you through every section, explain the reasoning, answer questions, and discuss priorities.

  • Timeline:

    2-3 weeks from kickoff to final delivery. This includes the business deep-dive, research phase, strategy development, and the walkthrough session.

WHO THIS IS FOR

This Package Is For You If...

Not sure if you are the right fit? 
Talk to us. It is free.

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You are launching a business or product and need a clear path to your first customers.

You have the product or the service but no structured approach to getting it in front of the right people. The Playbook gives you the plan before you spend a single rand on marketing.

You have been marketing without a strategy and the results are inconsistent.

You have tried ads, social media, networking, and referrals but nothing works consistently because there is no strategy connecting the efforts. The Playbook replaces guesswork with a documented plan.

You want to understand your competitive landscape before investing.

Before you build a brand, a website, or a social media presence, you want to know exactly who you are competing against, where the gaps are, and how to position yourself. Smart move. This is the starting point.

You need a documented plan your team can execute.

You have a marketing person or a small team but they need direction. The Playbook gives them a clear brief with specific actions, timelines, and KPIs they can run with.

THE PROCESS

How The Marketing Playbook Works

  • 1

    Business Deep-Dive

    We spend time learning your business, your goals, your current marketing efforts, your budget, and your constraints. This is a strategic conversation, not a form. We need to understand the full picture before we research.

  • 2

    Research

    We conduct market analysis, competitor audits, and audience research. This phase takes 1-2 weeks depending on your industry. The findings inform every recommendation in the strategy.

  • 3

    Strategy Build

    We develop your positioning, messaging framework, channel strategy, content plan, and phased action steps. Everything is documented in a comprehensive strategy document with clear rationale behind every recommendation.

  • 4

    Delivery and Walkthrough

    The document is delivered and we schedule a 60-minute walkthrough session. We take you through every section, explain the reasoning, discuss priorities, and answer any questions. You leave with a clear understanding of what to do next.

Questions About The Marketing Playbook

We can. Many clients follow The Marketing Playbook with The Brand Build, The Website Build, or The Social Launch to implement the recommendations. Others hand the document to their team. Both approaches work.

We analyse 5-8 competitors across branding, website, social media, content, and positioning. You receive a breakdown of each competitor’s strengths and weaknesses with clear notes on where your opportunities are.

Yes. The Playbook works for startups defining their first strategy and for established businesses that need to refine, redirect, or formalise what they are already doing.

A good strategy accounts for shifts. We build in flexibility and prioritisation so you can adapt. If significant changes occur, we offer strategy refresh sessions at a reduced rate.

No. The strategy covers all relevant channels: digital, print, events, partnerships, direct outreach, and anything else that makes sense for your business. We recommend whatever mix will generate the best results.

Ready To Market With A Plan?

Tell us about your business. We will tell you exactly what your brand needs, what it will cost, and when you will have it.

Start With The Marketing Playbook
Get A Custom Quote

Or call us directly: +27 81 610 2796 | hello@nkztcreative.com |

We respond within 24 hours.

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